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adidas has teamed up with digital game firm Toca Boca to encourage girls to stay in sports. The partnership brings adidas products such as sportswear and accessories to Toca…
The Japanese sports group Asics is reaping the full benefits of the shift in the sports market, where smaller brands are taking market share away from giants like Nike and Adidas…
Sports shoe brand On posted lower-than-expected revenue in the second quarter. Growth slowed particularly in the Americas. However, the Swiss challenger to Nike and Adidas refuses…
The company has attributed the rise to growth across its global business, with the results contributing to a 14% increase in first-half revenues
Birgit Kretschmer has been named as the new adidas chief financial officer, effective from September 1 2026. She will be taking over from the current chief financial officer, Harm…
The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.
The World Cup delivered Adidas more than substantial growth in the second quarter. However, there has also been criticism: the (too?) high marketing investments are weighing on…
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adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…
ASOS and adidas Originals have unveiled a new campaign for its first menswear line, which will be available on ASOS from July 29 for all ASOS. WORLD customers and from July 30 to…
The Minnesota-based location will offer localized merchandise, including a shop dedicated to Timberwolves NBA player Anthony Edwards.
New vice president joins from digital leadership roles at Reebok and Adidas following two decades in the industry
