Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
The findings come from an exclusive Better Retailing Club Rewards survey
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