PepsiCo revs up experiential marketing with five-year Silverstone deal
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
Nieuws over Dranken
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
PepsiCo strikes five-year Silverstone food and drink deal
PepsiCo has signed a five-year partnership with Silverstone to become the motorsport venue’s official soft drinks and snacks partner. The agreement will bring brands including…
Bordeaux revives ‘Claret’ for new generation of drinkers
Bordeaux is revamping ‘claret’ for a modern wine-drinking audience, with an emphasis on light, low-tannin and unoaked wines destined for the fridge. Patrick Schmitt MW considers…
The Macallan Harmony Collection concludes with coconut-inspired whiskies
The final entries in The Macallan Harmony Collection are a pair of single malts with ‘a nuanced coconut character’ The post The Macallan Harmony Collection concludes with…
Australia warned of ‘black-market alternatives’ after latest spirits excise rise
Excise tax on spirits in Australia has climbed to AU$110.15 (US$77.50) per litre of pure alcohol after the country's latest hike on Monday The post Australia warned of…
Mitch Wilson to lead E&A Scheer’s global ambitions
Dutch rum specialist and supplier E&A Scheer has appointed former Maison Ferrand ambassador Mitch Wilson as head of global rum development The post Mitch Wilson to lead E&A…
Delhaize Adds New Non-Alcoholic Drinks In Response To Growing Demand
Belgian supermarket chain Delhaize is expanding its range of non-alcoholic drinks through product innovations and partnerships.
Bibi Graetz reflects on leaving La Place de Bordeaux
On a recent visit to Tuscany, db's Bordeaux correspondent, Colin Hay talked to Bibi Graetz about his decision to leave La place de Bordeaux and his ambition, which has always been…
The World Whisky Masters 2026 medal winners
Away from the major whisky-producing nations, excitement is brewing with distillers creating liquid that sings of each country’s unique terroir The post The World Whisky Masters…
Black Tiger Distilleries eyes Indian drinkers with new Tequila
India-based spirits company Black Tiger Distilleries has created a 100% agave Tequila brand for its domestic market The post Black Tiger Distilleries eyes Indian drinkers with new…
Union says Diageo ‘steam-rolling’ through job cuts
GMB Scotland has accused Diageo of refusing to engage with workers and ease the impact of job losses at its Scotch distilleries The post Union says Diageo ‘steam-rolling’ through…
Woven unveils hot honey whisky-based spirit
Leith-based bottler Woven Whisky has partnered with pizza restaurant Civerinos to create a limited edition spirit drink called Hot Honey The post Woven unveils hot honey…