Protein’s usage in beverage extending beyond sports nutrition
Once highly associated with athletics and sports nutrition, research shows that protein is playing a bigger role in consumers’ overall wellness needs.
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Once highly associated with athletics and sports nutrition, research shows that protein is playing a bigger role in consumers’ overall wellness needs.
The Ensure and Pedialyte owner said the move would allow it to better capitalize on growing demand for functional nutritition.
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The snacking giant is boosting the protein content in several brands, with more than half of consumers prioritizing the nutrient during snacking occasions.
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The project, commissioned by PurposeEnergy, comes as the dairy giant boosts production to meet accelerating demand for high-protein yogurt.
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