Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Channels including social, influencer and e-commerce will command 85% of working media budgets as the food maker tries to meet modern consumer tastes.
European online sales of fashion, beauty, and luxury goods continue to grow, but the balance of power is shifting. Beauty is outperforming fashion, while marketplaces and…
Harvey Nichols has resumed online trading under new owner Frasers Group, following a temporary shutdown of its website in August, after the luxury department store was acquired…
Pan-GCC retailer Lulu Retail posted revenue of $1.97 billion (€1.7 billion) in Q2 2026, driven by e-commerce and small-format stores.
Finnish S Group reported net-sales growth of 8.7%, to ~€8.1 billion, for H1 2026, while retail sales excluding taxes rose by 4.5%.
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
Retail media now rivals TV for ad spend, yet much of its most valuable inventory contains little more than a logo, product and price. Stefan Kerridge, chief strategy officer at…
E-commerce company Mytheresa wants to place greater emphasis on human interaction and is therefore hiring more personal shoppers. Technology can never replace emotions and…
Rising demand for premium perfumes and strong performance in the key Chinese market have made Estée Lauder optimistic following an increase in revenue and profits during the past…
Brand upsizes by Levi’s, Barbour and Le Creuset boost footfall at retail destination
British menswear brand Charles Tyrwhitt celebrates its 40th anniversary with a new campaign fronted by the brand’s founder Nick Wheeler. The marketing drive features exclusive…
Marketplace raises revenue guidance following higher earnings, improved margins and double-digit growth across key categories