Shock Top, Spirit Halloween announce collaborations
Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.
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Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.
The deal with Berentzen Group is expected to broaden both companies’ portfolios, capabilities and reach.
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The Kraft Heinz-owned brand is releasing its first sweet heat flavor in the U.S., while craft beer brand Shock Top collaborates with Spirit Halloween on a candy corn-inspired brew.
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