PepsiCo revs up experiential marketing with five-year Silverstone deal
PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
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PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and…
Prepared-vegetable firm Bonduelle has reported a 0.4% like-for-like increase in sales to 2.2 billion in its financial year 2025-26.
Excise tax on spirits in Australia has climbed to AU$110.15 (US$77.50) per litre of pure alcohol after the country's latest hike on Monday The post Australia warned of…
Belgian supermarket chain Delhaize is expanding its range of non-alcoholic drinks through product innovations and partnerships.
India-based spirits company Black Tiger Distilleries has created a 100% agave Tequila brand for its domestic market The post Black Tiger Distilleries eyes Indian drinkers with new…
Retailers have hit back at Chancellor John Healey’s warning to supermarkets that any “profiteering” as a result of the Iran War will not be tolerated. The post Retailers reject…
Refurbed, the European secondhand marketplace, is expanding its product range to include musical instruments. The new category will start with guitars and will be expanded to…
PayPal and Amazon have partnered to expand flexible payment options in Germany and Austria.
Groupement Mousquetaires, the parent company of the French supermarket chain Intermarché, has reported a cyberattack in which the data of nearly 300,000 customers of its online…
Irn-Bru-maker AG Barr posted an 8% year-on-year increase in revenue to £246 million (€287.3 million) in the first half of its financial year.
European fashion platform narrows earnings forecast to lower end of range as market conditions soften
British potato growers have warned supermarkets to expect smaller spuds and potentially tighter supplies after prolonged heat and drought disrupted crop growth across the UK…