Albert Heijn begint vroeg met kerstverkoop en -marketing
Met de vroege introductie speelt de marktleider naar eigen zeggen in op de groeiende belangstelling voor de feestdagen.
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
September brengt topwissels bij AH en Jumbo
Albert-Heijn-ceo Margaret Versteden-van Duijn maakt al na een jaar promotie en vertrekt naar Ahold Delhaize. Daarom zoekt Albert Heijn naarstig naar een opvolger. Bij Jumbo…
![[Interview] “Retail is like elite sports!” (Els Lagrou, Albert Heijn Belgium)](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28152%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%235566d6%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%232a3a96%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27192%27%20cy%3D%27325%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Interview] “Retail is like elite sports!” (Els Lagrou, Albert Heijn Belgium)
The move to Albert Heijn was a real eye-opener for marketing director Els Lagrou. She has since fallen in love with both the industry and the brand, which is carving out a niche…