Aldi komt met Hollandse Kost Niks-weken: Maaltijd voor €0,99
Aldi lanceert maandag de nieuwe campagne 'Hollandse Kost Niks'-weken. De discounter speelt daarmee in op de steeds duurder wordende boodschappen.
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Conflict tussen Aldi en Lidl over smartphone-app escaleert verder
In Duitsland bekampen discounters Aldi en Lidl elkaar met confronterende reclame-uitingen over de zin of onzin van exclusieve kortingen in smartphone-apps. De toon wordt daarbij…
Aldi haalt emoji’s opnieuw boven voor start schooljaar
Aldi lanceert eind augustus voor de zevende keer zijn emoji-spaaractie in België. De discounter mikt opnieuw nadrukkelijk op gezinnen en koppelt de campagne dit jaar aan de vier…
Aldi komt met campagne A-merken: 'Veel mensen weten dit niet'
Aldi begint vandaag onder de naam Nu of Nooit-weken een campagne rond A-merken.
“Geen punten, geen coupons, geen stress”: Aldi voert campagne tegen getrouwheidsapps (maar niet in België)
In een opmerkelijke, gezamenlijke reclamecampagne nemen Aldi Nord en Süd op hun thuismarkt fors stelling tegen de complexiteit van getrouwheidsapps. Nochtans heeft de discounter…
WATCH Aldi releases full Christmas 2026 advert starring Kevin the Carrot
Following a 10-second teaser released on 02 November, Aldi has unveiled the full 45-second festive film which sees its plucky Kevin the Carrot return for a tenth year. Titled The…
After 10 years, is it time Aldi cooked Kevin?
A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable……
Aldi teases Christmas advert as Kevin the Carrot searches for missing Cauli Dog
Aldi has teased its upcoming Christmas advert, revealing that Kevin the Carrot is returning for another festive adventure as he searches for his family’s missing pet, Cauli Dog…
Aldi’s Halloween drive transforms car bays into ‘broomstick parking’
Aldi has taken its Halloween marketing into the real world with a dedicated broomstick parking bay at its Water Lane store in York, using a playful in-store activation to drive…
Aldi Scotland launches ‘Porktober’ campaign to champion Scottish pork
Aldi Scotland has launched a new campaign to promote Scottish pork, inviting parents to confess the white lies they have told their children about food. The discounter’s…
Belgian princess Delphine’s art reproductions remain on Aldi shelves
Aldi's art campaign featuring Princess Delphine does not appear to be repeating the success of the one with Koen Vanmechelen—at least for now. More than a week after its launch…
![[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28159%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%236a4fd0%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%233a2a86%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27496%27%20cy%3D%27255%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[In depth] Colruyt, Aldi, Lidl, and labor unions launch a lobbying campaign over Sunday openings in Belgium
Together with three labor unions, Colruyt, Aldi, and Lidl are launching a remarkable campaign to create a so-called “level playing field” in the supermarket sector. The goal is to…