Could your existing in-store network become a retail media channel?
Retailers looking to grow in-store media do not always need to start from scratch. An existing digital network can provide a strong foundation if it supports the experience…
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ANALYSIS The future of loyalty: where subscriptions and memberships converge
Subscriptions have always been something of a Holy Grail for retailers in their promise of regular, predictable income... The post ANALYSIS The future of loyalty: where…
AI is not replacing EDI. It is fixing what was always wrong with it
AI isn't replacing EDI. It's fixing the maintenance overhead that has always made it expensive.
Boohoo hit with £2m fine in France over ‘fake’ discounts
Boohoo has been slapped with a £2m fine in France after the country’s consumer watchdog found the fashion retailer had misled shoppers with discounts that were not always genuine…
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.