Bonduelle start landelijke campagne
Bonduelle introduceert een nieuwe merkbelofte die de kracht van groenten en peulvruchten centraal zet: 'De kracht van groente ontketenen voor een beter leven, elke dag opnieuw.'…
Marketing
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Tip van jouw advocaat: update Reclamecode Social Media & Influencer Marketing - dit zijn de belangrijkste wijzigingen
KENNISPARTNER - COLUMN - Socialmedia- en influencermarketing ontwikkelen zich razendsnel. Om beter aan te sluiten bij die veranderende praktijk is deze zomer de Reclamecode Social…
Parfetts to rebrand as Go Local Wholesale
The rebrand will also come with expanded support and a new consumer app for retailers
ANL renews £10,000 NewstrAid sponsorship for 2026
The publisher has supported the newspaper and magazine industry charity since 2022
Fed raises concerns over proposed vape packaging rules
A government consultation on changes to vape packaging and marketing closed on 2 October
Major publishers unite for £2m campaign promoting in-store magazine purchases
The campaign was launched on 1 October and will run for 18 months
HND Month launches with £10,000 in retailer prizes
The campaign includes a £200 daily prize draw, with one retailer selected each day in October
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
‘Big shop faff’ – is smaller better for UK grocers?
The latest chapter of convenience retailer Co-op’s marketing drive shows all the reasons consumers should avoid the ‘big shop faff‘. But are traditionally large supermarkets…
ACS appoints new head of retailer engagement and marketing
Laura Bates joins from retail trade agency Cirkle, where she was an associate director
La Patate aims to raise up to 1 million euros from the public
The French fry chain La Patate, founded by content creator Average Rob, is launching a crowdlending campaign on Winwinner on September 9. The company aims to raise between 500,000…
Sweaty Betty launches Born for the Storm campaign
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