“Zou er iemand je merk missen?” – De Retail Marketing Day in zeven quotes
Retailers kunnen heel wat leren van andere retailers, bleek nogmaals op de Retail Marketing Day van RetailDetail, die op 24 september in Trademart Brussel meer dan 170…
Marketing
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Europees Hof stelt grenzen aan gebruik IKEA-merk door Vlaams Belang
De Belgische politieke partij gebruikte zonder toestemming verschillende illustraties die leken op IKEA-merken en figuren uit de montage-instructies voor een campagne rond het…
Hellofresh unveils new campaign, fronted by Married at First Sight’s Paul C. Brunson
HelloFresh has unveiled a new campaign showcasing the ‘hidden stresses’ around deciding ‘what’s for dinner’. ‘The Dinner Decree’ marketing drive is fronted by Married at First…
HelloFresh tackles ‘whats for dinner?’ with new campaign fronted by Paul C. Brunson
HelloFresh has partnered with Married at First Sight’s Paul C. Brunson for a new campaign highlighting the “hidden stresses” around cooking and meal times. Titled ‘The Dinner…
Boots’ Charlotte Lock: New campaign celebrates “beautiful and brutal” moments of life
Health, beauty and wellness retailer Boots has unveiled a new brand platform, which celebrates the “realities of life”. Titled ‘Give It Some Boots’, the campaign aims to show the…
Irn-Bru Revives 'Made In Scotland From Girders' Campaign
Irn-Bru is bringing back its ‘Made in Scotland from Girders’ Masterbrand campaign during August and September.