“Kook de folder”: Colruyt bundelt recepten met ingrediënten in promo
Omdat september een dure maand is voor gezinnen met kinderen, lanceert Colruyt een reeks makkelijke, evenwichtige recepten die volledig opgebouwd zijn rond producten in promotie…
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
De meest succesvolle actie ooit – en andere weetjes uit het Colruyt jaarverslag
Afgelopen najaar lanceerde Colruyt zijn meest activerende campagne ooit. Het assortiment in de supermarkten evolueert, het retailmedia-aanbod breidt uit en een “moorddiner” blijkt…
“Cook the flyer”: Colruyt combines recipes with ingredients on promotion
Since September is an expensive month for families with children, Colruyt is launching a series of easy, balanced recipes built entirely around products on sale. Families can save…
The most successful campaign ever—and other interesting facts from the Colruyt Annual Report
Last fall, Colruyt launched its most engaging campaign ever. The product assortment in its supermarkets is evolving, its retail media offerings are expanding, and a “murder…
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[In the picture] Colruyt and IKEA throwing raves as a marketing stunt
Last weekend, two completely legal rave parties took place at IKEA and Colruyt stores in Belgium. For both retailers, this was an opportunity to appeal to a younger audience.