How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
Marketing
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Tesco launches landmark new Clubcard rewards campaign
Tesco has launched a new marketing campaign aimed at encouraging shoppers to make greater use of their Clubcard vouchers, with reward partners including Hotels.com, PizzaExpress…
Express nods to its Y2K heyday in campaign that unites fashion, music
Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Beefeater taps Jamiroquai for 0.0% campaign
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