![[Research] AI and price pressure are breaking the power of brands](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28147%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%234a6785%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%2326364a%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27216%27%20cy%3D%27310%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M19.4%2013a7.5%207.5%200%200%200%200-2l2-1.5-2-3.5-2.4%201a7.5%207.5%200%200%200-1.7-1L15%203h-4l-.3%202.5a7.5%207.5%200%200%200-1.7%201l-2.4-1-2%203.5%202%201.5a7.5%207.5%200%200%200%200%202l-2%201.5%202%203.5%202.4-1a7.5%207.5%200%200%200%201.7%201L11%2021h4l.3-2.5a7.5%207.5%200%200%200%201.7-1l2.4%201%202-3.5-2-1.5zM13%2015a3%203%200%201%201%200-6%203%203%200%200%201%200%206z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Research] AI and price pressure are breaking the power of brands
The consumer in 2026 feels personally fairly resilient, but trusts the economy less and less. According to consultancy Roland Berger, that paradox forms the core of a new…
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