FMCG-nieuws over “Fa”

Retail

[Interview] Fay Van Weddingen (AVA): “We willen dat iedere Belg AVA kent”

Na zeventig jaar wil AVA meer zijn dan de winkel waar Belgen schoolspullen, feestdecoratie of doopsuiker halen. De retailer hertekent zijn marketing, verfijnt zijn…

Vacatures in Retail ›

Marketing

RetailDetail NL 11 aug 2026

Retail

McDonald’s pilots retail media network in billion-dollar advertising push

McDonald’s has been trialling a new media network in the States, as the fast-food giant looks to turn its digital and physical customer touchpoints into a new advertising revenue…

Vacatures in Retail ›

Corporate Marketing E-commerce

Retail Gazette 3 d geleden EN

Retail

Carrefour

Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign

Back Market calls out the “hidden costs” of producing new smartphones in a new campaign. The marketing drive centres on the question- Do you know how heavy your phone truly is? A…

Vacatures in Retail ›

Marketing E-commerce

Retail Gazette 4 d geleden EN

Retail

Gap rolls out ‘fashiontainment’ strategy with boy band collaboration

A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

Vacatures in Retail ›

Marketing

Retail Dive 6 d geleden EN

Retail

Dr. Oetker

Dr. Oetker partners with Family Action to ‘get more families baking’

Dr. Oetker has teamed up with national charity Family Action to launch a new campaign aimed at helping more families bake together. The Helping Families Rise partnership will…

Vacatures in Retail ›

Marketing

Grocery Gazette 6 d geleden EN

Retail

Converse pulls advert and apologises after backlash over alleged KKK imagery

Converse has pulled an advertising campaign and issued an apology after it faced widespread criticism over imagery that some consumers said evoked the Ku Klux Klan and lynching…

Vacatures in Retail ›

Marketing

Retail Gazette 6 d geleden EN

Retail

‘Get back to old-fashioned barter’: Why are brands trading instead of spending?

With budgets tightening across the business world, marketing is often under pressure to do more with less. But what if a brand could pay for part of a campaign without paying…

Vacatures in Retail ›

Marketing

Retail Gazette 17 sep 2026 EN

Retail

Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

Vacatures in Retail ›

Marketing

Retail Dive 15 sep 2026 EN

FMCG-diensten

Italians Cut Back On Out-of-Home Dining – Coop Italia

Inflation fatigue, geopolitical uncertainty and lifestyle recalibrations are defining 2026 Italian consumption, notes Coop Italia.

Vacatures in FMCG-diensten ›

Marketing Prijzen

ESM – European Supermarket Magazine 15 sep 2026 EN

Retail

Spar Scotland launches supplier-backed £50,000 voucher giveaway

Spar Scotland has launched a supplier-backed giveaway campaign which aims to drive footfall, increase basket spend and support participating brands. Running from 10 September for…

Vacatures in Retail ›

Marketing E-commerce

Grocery Gazette 11 sep 2026 EN

Retail

Whistles celebrates 50 years with customer-fronted relaunch

Whistles has put 50 customers at the centre of its relaunch, as the TFG London-owned fashion brand celebrates its 50th anniversary with a new website and campaign. Earlier this…

Vacatures in Retail ›

Productlancering Marketing

Retail Gazette 10 sep 2026 EN

Retail

‘Big shop faff’ – is smaller better for UK grocers?

The latest chapter of convenience retailer Co-op’s marketing drive shows all the reasons consumers should avoid the ‘big shop faff‘. But are traditionally large supermarkets…

Vacatures in Retail ›

Marketing E-commerce

Grocery Gazette 10 sep 2026 EN