Google Zero – retail media’s clickless reckoning?
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model…
E-commerce
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EU forces Google to open Android and Search data to rival AI platforms, reshaping retail media
The European Commission (EC) has ordered Google to give rival AI assistants greater access to Android and share anonymised search data with competing search engines and qualifying…