“Lokale handelaars eerste slachtoffer van belasting op huis-aan-huisfolders”
De Coalitie Winkels en Reclame verstuurt deze week een aangetekende communicatie naar 476 Belgische burgemeesters, om hen te wijzen op de “disproportionele” belasting op…
Marketing
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Mamas and Papas appoints new CFO and marketing director
Jessica Hodgson takes on the CFO role, while Helen Monks joins from Regatta Group as brand and marketing director
The LEGO Group unveils ‘magical’ Christmas ad
The LEGO Group has unveiled its Christmas ad campaign which invites families to take a peak behind the doors of its holiday workshop. Titled The Holiday Worksho‘, the campaign was…
Boots “want to redefine what people expect at Christmas”
Boots is hoping to make shoppers smile, but also build on their new platform on the lead-up to the critical Christmas period. Its 2026 Christmas campaign, For Gifts They’ll Really…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
Aldi’s Halloween drive transforms car bays into ‘broomstick parking’
Aldi has taken its Halloween marketing into the real world with a dedicated broomstick parking bay at its Water Lane store in York, using a playful in-store activation to drive…
Gremlins In the Machine – DIA Partners With Warner Bros. On Gamified Range
Spain’s DIA is rolling out a range of products inspired by the Gremlins films, as part of a gamification and nostalgia campaign.
Chicago Town launches YouTube series as part of campaign
Chicago Town launched a five-part YouTube series that is part of a marketing strategy to engage younger audiences through creator-led content and platforms. This is part of the…
Napolina invests six-figures in major marketing campaign
Italian food brand Napolina has unveiled a major new marketing campaign which will run throughout October and November. This comes as the brand has experienced significant growth…
Cotswold Outdoor expands retail media network with in-store advertising push
Cotswold Outdoor Group has expanded its retail media network into stores as it looks to give brand partners more ways to reach shoppers across physical and digital channels. The…
What grocers need to know about bilingual marketing
To forge stronger connections with multicultural consumers, grocers have to prioritize authentic communication that goes beyond just translation, experts say.