Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
ColinKurtis launches new website
The redesign was executed by ColinKurtis Advertising’s in-house web production team with a focus on increasing visual impact, communicating the agency’s industry authority and…
Pepto-Bismol credits viral “diarrhoea” jingle for 300% sales boost
Pepto-Bismol has reported a surge in UK sales following the success of its viral “diarrhoea” TV advert, highlighting the impact of attention-grabbing marketing in the…
Retailers must embed social impact in the business model, not just their marketing campaigns
By Tanweer Khan, founder and chief executive of Causee
Boots launches hygiene poverty campaign as research reveals impact on young jobseekers
Boots has partnered with The Hygiene Bank and The King’s Trust to distribute 15,000 toiletry kits after new research found that a lack of access to hygiene essentials is…