Jumbo op vingers getikt om misleidende prijsclaims
Jumbo heeft consumenten met meerdere reclame-uitingen een misleidende indruk gegeven over de hoogte van zijn prijzen. Dat oordeelt de Reclame Code Commissie naar aanleiding van…
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Jumbo start werkgeverscampagne: 'Wij zijn alleen super als jij dat bent'
Jumbo zet zichzelf nieuw neer als werkgever. De supermarktketen wil met een nieuwe campagne benadrukken waar het bedrijf voor staat om zo relevant te blijven voor bestaand en…
Jumbo’s flyer promotion highlights price differences: lasagna is 30% cheaper in Belgium
In the Netherlands and Belgium, Jumbo is launching a very similar promotion this week: 1,000 products with a "buy one, get one free" offer. Part of the product lineup in both…
![[Analysis] Why Jumbo runs a promotion with 1,000 free items in Belgium and the Netherlands](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28126%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%236a4fd0%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%233a2a86%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27192%27%20cy%3D%27205%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Analysis] Why Jumbo runs a promotion with 1,000 free items in Belgium and the Netherlands
In its new weekly flyer, Jumbo is offering a thousand products with a "buy one, get one free" deal. This remarkable promotion is running in both the Netherlands and Belgium. The…