Thatchers Cider teams up with Aardman for first-ever Christmas TV advert
Thatchers Cider has unveiled its first-ever Christmas TV advert, teaming up with Bristol-based animation studio Aardman to bring a festive story to life at its Somerset home…
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Uncle Matt’s Organic, Orlando Magic team up for special launch
Uncle Matt’s Organic, the Official Orange Juice of the Orlando Magic, is taking its team partnership beyond OJ with the launch of Uncle Matt’s Organic Magic Lemonade.
Spindrift teams up with Quarterback Dak Prescott
Spindrift Beverage Co., Newton, Mass., announced a partnership with Dallas Cowboys quarterback Dak Prescott, a longtime Spindrift drinker and investor.
Pepsi celebrates New York Knicks with Championship can
PEPSI and the New York Knicks are tipping off the 2026-27 season with Champions Deserve Pepsi, a new campaign honoring the team’s title and limited-edition PEPSI x Knicks…
Twisted Tea Hard Iced Tea, Realtree collab on packaging makeover
Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.
Southern Glazer’s report names growth opportunities
Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces…
BUM Energy teams up with country star Ella Langley
BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.
BrewDog enters five-year Leicester Tigers partnership
BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…
NFL Alumni Association teams with Oobli
At the center of the partnership is Oobli Inside, a new consumer-facing platform that identifies food and beverage products made with Oobli's non-GMO sweet proteins.
Guinness, Notre Dame release limited-edition cans
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame…
Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh
Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.
Beefeater 0.0% recreates ‘iconic’ Jamiroquai music video
Thirty years after Jamiroquai’s hit record Virtual Insanity came out, Beefeater 0.0% has teamed up with front man Jay Kay to recreate the song’s music video in a bid to attract a…