WATCH Amazon’s 2026 Christmas advert celebrates the journey home
Amazon has unveiled its 2026 Christmas advertising campaign, Joy Delivered, telling the story of a young woman determined to make it home for the festive season. The 60-second…
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Amazon has unveiled its 2026 Christmas advertising campaign, Joy Delivered, telling the story of a young woman determined to make it home for the festive season. The 60-second…
Marks & Spencer has launched its 2026 Christmas advertising campaign, placing festive food and family celebrations at the centre of a cross-category push spanning its grocery…
Just Eat Takeway.com has launched JETads - a new AI-powered advertising platform for European advertisers focusing on three advertiser groups.
A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable……
Twenty years after John Lewis turned its Christmas advertising into a national event, its latest festive film has divided opinion. As the retailer faces heightened expectations…
Disabled audiences are engaging with out-of-home (OOH) advertising, but brands are missing an opportunity to make them feel represented, according to new research from JCDecaux…
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and…
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While Amazon’s cloud services are posting record growth, the online retailer’s core business is faltering. Product sales are growing by barely 2%, and advertising revenue is also…
Brands can offset rising peak-season advertising costs through earlier campaign planning, stronger creative execution and closer channel alignment. The post Early spending and…