Clarks advises consumers to ‘reconsider’ their footwear choices
Shoe retailer Clarks is challenging consumers to reconsider what shoes they wear in a “bold” new campaign. Titled ‘Are You Wearing The Right Shoes?’, the campaign will roll out…
Marketing
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How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.
SPYLT unveils bold packaging update
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”