Tout Bien pils van Average Rob op weg naar 10 miljoen omzet
In een zwakke biermarkt heeft Tout Bien, het biermerk van de Belgische influencer Average Rob, vorig jaar zijn omzet met 86% zien groeien. Tegen 2030 mikt het merk op een omzet…
Marketing
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Groots voetbalfeest met WK-campagne van Coca-Cola
Coca‑Cola pakt deze voetbalzomer groots uit rond het WK 2026. 'We brengen de Oranjekoorts letterlijk naar de winkelvloer', vertelt brandmanager Jelle Krikke, 'met speciale…
Beefeater taps Jamiroquai for 0.0% campaign
Gin brand Beefeater has teamed up with Jamiroquai to reimagine the British band's Virtual Insanity video with its non-alcoholic expression The post Beefeater taps Jamiroquai for…
BTS star and Jinro launch first global campaign
Korean soju Jinro has unveiled its first global campaign, featuring the brand's newly appointed ambassador, V of BTS The post BTS star and Jinro launch first global campaign…
Dash launches first on-pack promotion
Soft drinks brand Dash has launched its first-ever nationwide on-pack promotion which gives shoppers the chance to win a Mini Cooper alongside a range of prizes. Running…
Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
Average Rob’s Tout Bien lager is on track to reach 10 million in revenue
In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million…
How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…
Cutwater taps Parker Posey for summer campaign
Anheuser-Busch's ready-to-drink brand Cutwater has teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea The post Cutwater taps Parker Posey for…
Stoli to boost Pride and morale with latest investment
A campaign supporting the launch of SPI Group’s Stoli brand will roll out in Brighton’s pubs and bars next month to coincide with the city’s Pride celebrations. Jessica Mason…
GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi
This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional…