WATCH Amazon’s 2026 Christmas advert celebrates the journey home
Amazon has unveiled its 2026 Christmas advertising campaign, Joy Delivered, telling the story of a young woman determined to make it home for the festive season. The 60-second…
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M&S puts food at heart of 2026 Christmas advert starring James Norton
Marks & Spencer has launched its 2026 Christmas advertising campaign, placing festive food and family celebrations at the centre of a cross-category push spanning its grocery…
Just Eat Takeaway.com Launches AI-Powered Advertising Platform
Just Eat Takeway.com has launched JETads - a new AI-powered advertising platform for European advertisers focusing on three advertiser groups.
After 10 years, is it time Aldi cooked Kevin?
A decade after the discount supermarket introduced Kevin the Carrot as part of its festive advertising, Katie Searles asks if Aldi needs to retire the anthropomorphic vegetable……
20 years on, is John Lewis’ festive ad dominance a poisoned chalice?
Twenty years after John Lewis turned its Christmas advertising into a national event, its latest festive film has divided opinion. As the retailer faces heightened expectations…
Retailers urged to close disability representation gap in advertising
Disabled audiences are engaging with out-of-home (OOH) advertising, but brands are missing an opportunity to make them feel represented, according to new research from JCDecaux…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl…
Asda swaps festive sentiment for high-energy ‘BOOM’ Christmas campaign
Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and…