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Switzerland · KaiseraugstA Dutch-Swiss group formed by the 2023 merger of DSM and Firmenich, combining perfumery, taste, health and…
Germany · HamburgGermany's largest grocery retailer, organised as a cooperative of independent merchants backed by regional…
Paramount (American multinational mass media corporation) operates in the European fast-moving consumer goods…
IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has opened two new Commerce Media measurement standards documents for public…
Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI’s move into advertising means for retailers and brands – not least in terms…
Retailer hits back at advertising watchdog after regulator banned Puma baselayer top ad for misleading reference pricing claims
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
Frasers Group has struck out against the Advertising Standards Authority (ASA)’s guidance on RRPs (Recommended Retail Prices). The post Two letters, one message: Frasers Group…
The U.S. Federal Trade Commission (FTC) and as many as 21 U.S. states are suing Amazon for overcharging advertisers. Since 2019, the e-commerce giant is alleged to have…
Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices…
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
