Circana
United States · Siège Chicago Création
2022
Effectif
≈7,000
Chiffre d’affaires
≈$1bn
Cotation
Private
À propos de Circana
Société de mesure des marchés née de la fusion d’IRI et de The NPD Group en 2022, principale alternative à NielsenIQ. Les marques de grande consommation utilisent ses données de sorties de caisse pour suivre parts de marché et performance promotionnelle.
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