Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Staples’ chief marketer on introducing a hard button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs.
PureOaty unveils refreshed brand identity
Oat drink brand PureOaty has unveiled a refreshed brand identity as it works towards solidifying its presence in the British oat food market. The rebrand launched in mid-September…
Jude takes bladder health out of hiding with 1,396-site London OOH campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Carrefour Belgium launches fourth edition of Scanmania: shoppers can win a kilogram of gold
Carrefour Belgium is once again running its large-scale “Scanmania” promotional campaign through October 28. That means not only significant discounts and thousands of free…
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
ColinKurtis launches new website
The redesign was executed by ColinKurtis Advertising’s in-house web production team with a focus on increasing visual impact, communicating the agency’s industry authority and…
Controversy at Converse: Nike pulls campaign after backlash over “KKK symbols”
The shoe brand Converse, part of sports giant Nike, has pulled an advertising campaign and issued an apology following a wave of criticism. According to critics, the images evoked…
Asda audio campaign delivers more than 20x return on ad spend through Experian and Bauer measurement
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Dr. Oetker partners with Family Action to ‘get more families baking’
Dr. Oetker has teamed up with national charity Family Action to launch a new campaign aimed at helping more families bake together. The Helping Families Rise partnership will…
BrewDog launches ‘Under New Ownership’ campaign with £50m Tilray backing
BrewDog has launched its first major marketing campaign under Tilray ownership, backed by £50m of investment and a raft of grocery, convenience and on-trade promotions. The “Under…
Converse pulls advert and apologises after backlash over alleged KKK imagery
Converse has pulled an advertising campaign and issued an apology after it faced widespread criticism over imagery that some consumers said evoked the Ku Klux Klan and lynching…