BrewDog launches “Park IPA” marketing campaign
BrewDog is launching a new major marketing campaign “Park IPA” which is designed to make Punk IPA as the definitive craft beer of London’s summer park-drinking culture. The…
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Imperial Brands To Cut Thousands Of Jobs In US And Europe, Bloomberg News Reports
Imperial Brands is preparing to cut thousands of jobs in key markets, including the United States and Europe, Bloomberg News reported.
Great Britain Exceeds European FMCG Inflation Average - NIQ Inflation Barometer
Great Britain has recorded the highest level of FMCG inflation compared with France, Germany, Italy and Spain, according to NielsenIQ (NIQ).
Lidl Ireland Launches Free Food Education For Children
Lidl has launched a free education programme to help younger children build positive relationships with fruit and vegetables.
Best Buy’s chief marketer exits, replaced by newcomer
Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.
Bob’s Discount Furniture is winning over higher-income shoppers
The furniture retailer, known for its value-oriented marketing, said it’s seeing momentum build within its cohort of customers earning over $100,000.
Protein Coffee Brand Javvy Explores Sale, Sources Say
Functional beverage brand Javvy, known for its protein coffee powders, is exploring a sale that could value it at around $1 billion.
Kenvue Misses Quarterly Estimates As Inflation, Tariffs Squeeze Margins
Kenvue narrowly missed Wall Street estimates for second-quarter results as inflation, tariffs and currency-related costs squeezed margins.
Gamma has closed two stores in Brussels
Gamma closed two stores in Brussels this summer. The home improvement chain says it is doing so for “business reasons.” The retailer lost market share in Belgium last year.
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
poppi’s marketing director on turning Love Island buzz into UK growth
poppi is betting on bold branding, a tightly defined Gen Z consumer and culture-led partnerships to stand out in a fiercely competitive category. UK marketing director Stephanie…