La Patate aims to raise up to 1 million euros from the public
The French fry chain La Patate, founded by content creator Average Rob, is launching a crowdlending campaign on Winwinner on September 9. The company aims to raise between 500,000…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Five Below’s ‘maniacal focus’ on the customer pays off
CEO Winnie Park attributed some of its Q2 success to a shift away from traditional media spending channels last year.
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to algorithms”
Bel’s US general manager Negar Sedghi on capex, GLP 1, healthier snacking – and why AI is reshaping shopping. The post Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to…
Lush launches campaign highlighting harm caused by social media
Lush is looking to spotlight the harm caused by big social media platforms in its new campaign, which is now live across all of its stores in the UK, EU, USA and Canada. The…
AMA Dairy Welfare Labels Meet EU EmpCo Requirements, Supporting Exports To Germany
Austrian agricultural marketing group AMA has received approval from Germany’s Animal Welfare Initiative for its quality labels.
Kohl’s unites marketing, digital under new chief customer officer role
The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.
Nordzucker Begins Sugar Beet Processing Across European Production Plants
German sugar producer Nordzucker is to begin processing sugar beet at its European facilities as part of its 2026/27 campaign.
Jumbo’s flyer promotion highlights price differences: lasagna is 30% cheaper in Belgium
In the Netherlands and Belgium, Jumbo is launching a very similar promotion this week: 1,000 products with a "buy one, get one free" offer. Part of the product lineup in both…
Lush’s Hannah Johnston-Cree goes behind the scenes of Super Mario collab
Lush’s Super Mario Bros collaboration is nominated for Brand Partnership of the Year at the 2026 RG Excellence Awards. Hannah Johnston-Cree, chief marketing lead for Lush…
![[Analysis] Why Jumbo runs a promotion with 1,000 free items in Belgium and the Netherlands](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28126%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%236a4fd0%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%233a2a86%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27192%27%20cy%3D%27205%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Analysis] Why Jumbo runs a promotion with 1,000 free items in Belgium and the Netherlands
In its new weekly flyer, Jumbo is offering a thousand products with a "buy one, get one free" deal. This remarkable promotion is running in both the Netherlands and Belgium. The…
Arla launches long-term multibrand platform Feed Life
Arla Foods UK has launched a new long-term brand platform, Feed Life, which consolidates its portfolio of dairy products. This is part of the company’s masterbrand marketing…