XXX® Mints strengthens its future through FOX’S® Masterbrand rebrand
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Decathlon launches ‘Middle Aisle’ in discounter push
Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app. The company’s new value-focused offer will…
GIPHY adds Koddi machinery to enhance shareable GIFs-as-commerce-media offering
Sharable GIF platform GIPHY is adding Koddi’s commerce media infrastructure and LiveRamp’s audience capabilities to its advertising platform, giving brands more sophisticated ways…
Very.ie appoints Henry Dummer as CEO
Former Bank of Ireland chief marketing officer will oversee the online retailer's growth strategy and customer experience
Iceland ‘shocked and deeply disappointed’ over World Cup store rebrand spat
Iceland has said it was left “shocked and deeply disappointed” after receiving a cease-and-desist warning from the Football Association over its World Cup marketing campaign. The…
Purr & Meow brings ‘all breeds & needs’ philosophy to cats with major rebrand
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
Etsy’s VP of brand marketing: “We’re not chasing culture, we’re moving with it”
Etsy aims to shine a light on sellers named Jeff in its latest campaign, showing consumers that there are non-billionaire Jeffs they can shop from. The marketplace’s VP of brand…
St Helen’s Farm marks 40 years with charity packaging campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
“No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…
Primark launches major price offensive
In 19 markets, Primark is lowering the prices of hundreds of popular items in women’s, men’s, and children’s fashion. With a new campaign, the retailer aims to continue…
Little Moons invests millions in TikTok-led frozen snacking campaign
Little Moons has launched a £2m marketing campaign as the mochi ice cream brand looks to strengthen its position in the frozen snacking category. The campaign expands the brand’s…