Ainsley Foods launches marketing tour across Morrisons UK
Ainsley Foods Company highlighted its couscous range last week through a five-day in-store activation fronted by TV chef Ainsley Harriott. The marketing installation will take…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
George at Asda becomes destination for style and value in new campaign
George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it…
Maynards launches major OOH campaign across the UK
Maynards Bassetts has launched the latest part of its long-standing ‘Set the Juice Loose’ campaign, which shows its range of wine gums and jelly babies. The marketing campaign was…
Ann Taylor eyes comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
GUEST COMMENT The store is part of the story: why retail media’s content boom requires a new approach to measurement
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
Coca-Cola launches Premier League campaign featuring Central Cee
Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion. The new campaign…
DFS returns to Saturday night TV with The Voice UK partnership
DFS has teamed up with ITV’s The Voice UK for a new marketing campaign, building on its partnership with Britain’s Got Talent earlier this year. It will feature throughout the…
In Pictures: Fenwick celebrates ‘return to routine’ in Autumn 26 campaign
Department store Fenwick has unveiled its Autumn 2026 campaign, which celebrates returning to routine after summer with layered silhouettes. Titled ‘Back to Business’, the…
Co-op launches 1p chocolate deal for new Just Eat customers
Co-op has launched a limited-time 1p chocolate promotion for new customers ordering groceries through Just Eat this weekend. Running from Friday 21 August until Sunday 23 August…
Jisoo’s new ALO campaign puts the spotlight on wellness
ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo. Jisoo has partnered with the brand on two previous occasions, once for an exclusive…
Puma’s vice president of global sports marketing steps down
Johan Adamsson, vice president of global sports marketing and sports licensing at Puma has left the company for personal reasons. Adamsson has been at the firm for more than 25…
Interview: How Absolut is using art to redefine festival sponsorship
For most festivalgoers, Tomorrowland is about the music, but for brands, it also poses as an opportunity to earn attention from more than 400,000 visitors at one of the world's…