Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.
![[Interview] Why retailers love to sit down with Planet B](data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%20800%20500%27%20preserveAspectRatio%3D%27xMidYMid%20slice%27%3E%3Cdefs%3E%3ClinearGradient%20id%3D%27g%27%20gradientTransform%3D%27rotate%28161%20.5%20.5%29%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%235566d6%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%232a3a96%27%2F%3E%3C%2FlinearGradient%3E%3CradialGradient%20id%3D%27b%27%20cx%3D%270.5%27%20cy%3D%270.5%27%20r%3D%270.5%27%3E%3Cstop%20offset%3D%270%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270.35%27%2F%3E%3Cstop%20offset%3D%271%27%20stop-color%3D%27%23ffffff%27%20stop-opacity%3D%270%27%2F%3E%3C%2FradialGradient%3E%3C%2Fdefs%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27url%28%23g%29%27%2F%3E%3Cellipse%20cx%3D%27376%27%20cy%3D%27305%27%20rx%3D%27400%27%20ry%3D%27250%27%20fill%3D%27url%28%23b%29%27%2F%3E%3Cg%20fill%3D%27%23ffffff%27%20opacity%3D%270.14%27%20transform%3D%27translate%28500%20200%29%20scale%2814%29%27%3E%3Cpath%20d%3D%27M7%2018a2%202%200%201%200%20.001%204.001A2%202%200%200%200%207%2018zm10%200a2%202%200%201%200%20.001%204.001A2%202%200%200%200%2017%2018zM6%204l1%202h14l-3%208H8L5%203H2v2h1.6L6%204z%27%2F%3E%3C%2Fg%3E%3Crect%20width%3D%27800%27%20height%3D%27500%27%20fill%3D%27%23000000%27%20opacity%3D%270.04%27%2F%3E%3C%2Fsvg%3E)
[Interview] Why retailers love to sit down with Planet B
Planet B, the activist scale-up behind the sustainable brands Wondr and Powr, competes with multinationals that have large marketing budgets. That means you have to be creative…
Lacoste highlights tennis heritage with new trainer campaign
Lacoste has unveiled a new campaign celebrating its tennis heritage. The marketing drive leads on from its Slam Break Premium campaign, which starred tennis player Arthur Fils…
Aldi chief backs govt review into supermarket discount pricing
The government warned earlier this month that outlets were artificially inflating base prices before advertising discounts
Why retail’s biggest AI assumption is wrong
Brand equity and marketing spend don't guarantee AI visibility. Structure does.
Younger Germans Turn To Social Media For Product Information, Older Consumers To Leaflets
Advertising preferences differ significantly between generations in Germany, according to a recent consumer study by Simon-Kucher.
Google AI Max carries 72% higher invalid traffic rate for retailers, research shows
Study reveals automated campaign feature accounts for 68% of invalid search clicks
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
In Pictures: Burberry latest campaign showcases London commute
Fashion house Burberry has unveiled its Autumn 2026 campaign which captures the daily rituals of London life. The campaign sees the designer label return to the city and recreates…
ASOS relaunches ASOS Magazine as part of Autumn 26 campaign
Online retailer ASOS has unveiled their new autumn campaign, giving a consumers a behind the scenes look at the fashion industry. According to the retailer, the campaign…
Complaint against BuzzBallz’s marketing installation upheld
A complaint against ready-to-drink cocktail firm BuzzBallz for promotional activity with a branded vending machine on London’s South Bank has been upheld by the alcohol industry’s…