Co-op tunes into microdrama marketing to garner social attention
Co-op, in partnership with Carat UK, dentsu’s media network, and Platform Media has unveiled its new ‘Pop to Co-op’ microdrama campaign – a four-part social series designed to…
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent…
The best and worst celebrity collabs in marketing today
Celebrity collabs seem to be a dime a dozen lately but what makes a hit collab? We take a look at some of the hits and misses. Hits Beefeater x Jay Kay (Jamiroquai) The first…
Clarks unveils lowest-ever school shoe prices for back-to-school “Jump into Clarks” campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Nichols sales rise as Vimto delivers strong international growth
Vimto owner Nichols has posted higher first-half sales and profit, driven by growth across its UK, international and out-of-home businesses. Group revenue increased 4.7 per cent…
Yorkshire Baking Co unveils MEGA Loaf Cake rebrand ahead of Yorkshire Day
Yorkshire Baking Co has refreshed its MEGA Loaf Cake range. The new packaging will roll out across the company’s core loaf cake portfolio ahead of Yorkshire Day on 1 August.…
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
Albert Bartlett partners with children’s brand Supertato to launch a new on-pack promotion
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
‘The only way to build a wine brand is by making fewer bottles than the market needs’
Success on La Place’s Hors Bordeaux campaign is a way to build brands and boost access for wineries, but as Sebastián Zuccardi, owner and winemaker at Argentina’s Familia…
Cutty Sark campaign encourages adventure
La Martiniquaise-Bardinet’s Cutty Sark has launched a marketing campaign celebrating the blended Scotch brand's 'adventurous' spirit The post Cutty Sark campaign encourages…
Two Tribes unveils rebrand across award-winning core range
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Clarks launches nostalgic back-to-school campaign
British shoe firm Clarks has unveiled a nationwide Back-to-School campaign. Titled ‘Jump into Clarks’, the campaign will roll out across TV, social media, owned digital channels…