ITVET appoints Toolbox Marketing to strengthen brand presence
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Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Frasers finance boss calls RRP rules ‘unreasonable and unlawful barriers’
Frasers Group chief financial officer Chris Wootton has written to the Advertising Standards Authority (ASA) calling for it to reconsider its approach to recommended retail prices…
Asics launches new trail runner campaign
Asics has unveiled a new campaign which puts the spotlight on trail running. Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but…
Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…
BOSS’s Autumn/Winter 2026 campaign celebrates modern suiting
BOSS has unveiled a new campaign, fronted by British actor and BOSS ambassador Aaron Pierre, which showcases modern suiting. The campaign also stars American model Grace Elizabeth…
How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
“Cook the flyer”: Colruyt combines recipes with ingredients on promotion
Since September is an expensive month for families with children, Colruyt is launching a series of easy, balanced recipes built entirely around products on sale. Families can save…
Poundstretcher’s latest campaign showcases low prices
Budget retailer Poundstrecher has unveiled a new campaign that aims to highlight its deals and low prices on “market leading brands”. The marketing drive, titled ‘Love the Brands…
Tate McRae brings ‘signature attitude’ to new Calvin Klein autumn 26 campaign
American clothing brand Calvin Klein has unveiled the first instalment of its autumn 2026 denim campaign which stars Canadian pop star Tate McRae. Titled ‘Feel the Fit’, the…
JoJo Maman Bebe’s Naomi Parry breaks down Godstone campaign
Mother and babycare brand JoJo Maman Bébe is nominated for Brand Partnership of the Year at this year’s RG Retail Excellence Awards. The brand collaborated with Godstone Farm for…
Belgian brewers launch a campaign against stricter advertising rules
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
Beyond Meat launches campaign to encourage healthy eating
Plant-based brand Beyond Meat has launched major campaign Beyond Busy: September Reset, which aims to inspire the UK to implement healthier eating habits. Running from 1…