Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Lidl puts first “blind” self-driving truck on German public roads
Lidl is deploying an autonomous electric truck without a cab in Germany to deliver supplies to a store. The truck operates without a driver or safety operator on board and is the…
Target names chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
Danone, Intersnack to report on “healthy food” sales in UK
A group of food and drink majors, including Danone and Carlsberg, have committed to report “healthy” sales data in the UK ahead of mandatory rules. The post Danone, Intersnack to…
JW Filshill profits hit by rising employment costs
Despite the fall in operating profit, pre-tax profit increased by 72% from £4.9m to £8.4m
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Mondelēz set to relaunch ‘star brand’ Oreo in 2027
The snacking giant said the overhaul of the 100-year-old cookie brand, with nearly $5 billion in sales, will include new packaging, price points and formulas.
Nestlé ‘not happy’ with food giant’s performance in North America
CFO Anna Manz said “more needs to be done” to improve execution in the region, particularly for creamers and its Gerber brand.
Digital proof of age approved for alcohol sales
Retailers do not have to accept digital proof of age, which remains optional
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[In the Picture] Wingzz China: autonomous robots become commonplace, from the supermarket to the taxi
The last three days of the Wingzz China retail tour went from Alibaba in Hangzhou to the technology companies of Shenzhen. What stands out most: autonomous robots are not a vision…
GUEST COMMENT Rebuilding measurement confidence in an omnichannel world
Sue Azari, Industry Lead ecommerce at AppsFlyer takes a look at how to tame complex measurement and attribution across multi – and multiplying – channels The more connected our…
Pricer Showcases High-Impact Solutions, In-Store Sales Uplift Data At NRF Europe
At NRF Europe in Paris, Pricer will highlight Pricer Avenue™, displaying real-world store data showing up to a 4.8% sales uplift.