Direct Selling Association warns over AI marketing risks
Cutbacks have left official enforcement bodies struggling to keep pace, the DSA highlighted
Marketing news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
M&M’s latest campaign puts the brand in TV and movie tropes
M&M’s has launched a major campaign, ‘Screentime’, which places the brand’s characters into recognisable television and movie tropes. The new advertisement aims to highlight the…
Nature Is At The Heart Of New Marlene® ‘Enjoy The Gift Of Nature’ Campaign
Marlene® is strengthening its direct dialogue with consumers, inviting them to rediscover the apple as a gift from nature.
McDonald’s pilots retail media network in billion-dollar advertising push
McDonald’s has been trialling a new media network in the States, as the fast-food giant looks to turn its digital and physical customer touchpoints into a new advertising revenue…
Direct Selling Association renews standards campaign amid growing concerns over AI-generated marketing content
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Darren Day on how Clarks’ latest campaign allows it to ‘remain true’
Clarks’ latest campaign asks consumers to reconsider what shoes they wore. Darren Day, Clarks’ chief marketing officer, explains that the basis of the campaign came from wanting…
Retail Trust launches safety campaign ahead of Christmas
More than 300 retail companies are backing the initiative across UK stores and digital advertising spaces
Carrefour Belgium Launches 4th Edition Of Scanmania With Gold Bullion Prizes
Carrefour Belgium has launched the fourth edition of its ‘Scanmania’ campaign, aimed at boosting customers’ purchasing power.
Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign
Back Market calls out the “hidden costs” of producing new smartphones in a new campaign. The marketing drive centres on the question- Do you know how heavy your phone truly is? A…
Bootmaker R.M.Williams celebrates new campaign with actor Joel Edgerton
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
JBC’s parent company asks star designer Jordy Arthur Vaesen to revive HNST jeans
Claes Retail Group, the parent company of JBC and CKS, among others, is relaunching the Belgian jeans brand HNST. Influencer and designer to the stars Jordy Arthur Vaesen is…
Charlie Bigham unveils nationwide campaign
Charlie Bigham has launched a nationwide TV campaign which introduces a new brand platform ‘Slowly Does It’. The new advertisement was created by agency VCCP Blue and builds on…