Nutella maker Ferrero building a sweets ‘powerhouse’ in the US
The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
The company is increasing marketing and innovation as it aims to nearly double sales to $20 billion through a portfolio of candies, cereals and more.
The product, set to launch in the U.S. next spring, is meant to be a premium option in a space that has lacked meaningful innovation, an executive said.
Following closing, Ferrero intends to support Purely Elizabeth's next phase of growth through continued product innovation, operational capabilities and expanded distribution…