AB InBev snatches the Champions League from Heineken after 33 years
After more than three decades, Heineken must make way for Stella Artois in the Champions League. For AB InBev, the deal fits into its strategy of linking its biggest brands more…
European FMCG news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…