BrewDog unveils new premium craft beer range
BrewDog has launched a premium craft beer range, Liquid Visions, which is rolling out across retailers during September and October. The first Liquid Vision beers are landing at…
Product launch news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
Heat wave drives Spa water sales to record levels
Spadel, the producer of Spa and Bru, sold significantly more water in the first half of 2026. Warm weather, strong local brands, and new products drove revenue up 10.1%, while…
Readers’ Choice: New Product of the Month | August 2026
Beverage Industry has selected eight new beverage products introduced in August 2026.
Fernet-Branca, Austin England pay tribute to tattoo culture with bottle design
Fernet-Branca announced the third installment in its annual U.S. Limited Edition series, enlisting Los Angeles-based artist Austin England to reimagine the bottle into a…
Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell
Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the…
Copper Cane Wines & Spirits Westhoff Pioneers Collection
Copper Cane Wines & Spirits announced the launch of its Westhoff Pioneers Collection, an exclusive new line of historically inspired red wine blends.
La Pulga Tequila debuts 2026 TCU Horned Frogs Collector’s Bottle
La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle and the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative…
FLRT Apple Bottoms Up
FLRT unveiled its first flavor innovation since launching earlier this year: Apple Bottoms Up.
USANA unveils protein, creatine and electrolyte drink mix
USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.
SUNNYD unveils mystery beverage
This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful…
SONIC debuts ‘Hotumn’ drink lineup
SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but…
Keurig Dr Pepper Reinvents Iconic Beverage Brand With A Citrus Twist
Keurig Dr Pepper is introducing new recipe and design for its flagship 7UP brand in a first major evolution of range in more than 15 years.