Asics launches new trail runner campaign
Asics has unveiled a new campaign which puts the spotlight on trail running. Devised by creative agency AGIT8, the marketing drive highlights that trail running is “tough” but…
Product launch news
Fresh headlines across food, beverage, personal-care, home-care, retail and FMCG services, updated automatically and linked to the original publishers.
George at Asda becomes destination for style and value in new campaign
George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it…
In Pictures: Burberry latest campaign showcases London commute
Fashion house Burberry has unveiled its Autumn 2026 campaign which captures the daily rituals of London life. The campaign sees the designer label return to the city and recreates…
Tesco’s latest campaign urges shoppers to use Clubcard rewards
Tesco has unveiled a new campaign, encouraging consumers to take advantage of their Clubcard rewards. Devised by creative agency BBH London, the campaign aims to encourage…
Disney launches Toy Story 5 themed play experience
Disney UK and Westfield Rise, Unibail-Rodamco-Westfield’s (URW) in-house media agency, have unveiled a new ‘Toy Story 5’ themed immersive family experience. Titled ‘Bonnie’s…
Waterloo Sparkling Water announces new packaging
Waterloo Sparkling Water announced a new packaging design across its sparkling water product portfolio.
Specsavers launches club guestlist with help from Groove Armada
Specsavers has unveiled a club guestlist series for the over 50’s. Consumers can get on the guestlist by taking part in the company’s free online hearing screener. The ‘TestList’…
Yorkshire Baking Co unveils MEGA Loaf Cake rebrand ahead of Yorkshire Day
Yorkshire Baking Co has refreshed its MEGA Loaf Cake range. The new packaging will roll out across the company’s core loaf cake portfolio ahead of Yorkshire Day on 1 August.…
Château Léognan unveils its new consultant winemaker
Under new consultant winemaker Sébastien Vergne, Chateau Léognan is reaching new heights, the unprecedentedly high proportion of Cabernet Sauvignon in the vineyard and final blend…
f'real by Rich's introduces two new flavors
Company also expanding its back-of-house Blend n’ Serve Program with the launch of a high-powered, connected blender.
SPYLT unveils bold packaging update
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”