From Yamal to the mall: How American Eagle is going back to school
Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team…
Europees FMCG-nieuws
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
From shelf to scroll: what viral product launches reveal about the new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that…
Lidl Belgium Finds Fresh Food Popular At Tomorrowland
Lidl Belgium has reported strong sales of fruits, bread and aperitifs, at a popular electronic dance music festival.
Lindt & Sprüngli positions for volume recovery as pricing wave ebbs
Lindt is betting on smaller pack sizes, a reduction in prices in key European markets and new stores to help stabilise volumes. The post Lindt & Sprüngli positions for volume…
Philip Morris Cuts Profit Forecast Again, Ramps Up Investment In Zyn
Philip Morris cut its annual profit forecast for the third time this year, hurt by intensifying competition and negative currency swings.
Greencore ups profit forecast on volume growth
Greencore has raised its forecast for a closely-watched profit metric after reporting volume growth the manufacturer said was ahead of the wider grocery market. The post Greencore…
Rossmann Partners With Viva Con Agua On Drinking Water Projects
German drugstore chain Rossmann has partnered with nonprofit organisation Viva Con Agua de Sankt Pauli to launch two mineral water products that will help...
Consum Responds To Sharp Increase In Demand Online
Spanish cooperative Consum plans to enhance its online service in about 150 coastal towns and tourist destinations in response to increased demand during t...
Canada DTC deal opens up alcohol market
Nine Canadian provinces have signed an agreement to allow direct-to-consumer alcohol sales, nearly two months after the initial deadline The post Canada DTC deal opens up alcohol…
Greencore Raises FY 2026 Profit Guidance After Strong Q3 Performance
Convenience food firm Greencore has adjusting operating profit guidance for FY 2026 after reporting strong third quarter performance.
From hype to high performance: what viral product launches reveal about retail’s new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that viral product launches…
UK's Tesco Boosts Rapid Delivery With Uber Eats, Deliveroo Deals
Tesco plans to expand its rapid delivery reach by listing its products on the Uber Eats and Deliveroo platforms, the UK's biggest...