Foot Locker highlights ‘sneaker culture’ in new brand platform
Foot Locker has launched a new campaign showcasing its role at the “centre of sneaker and basketball culture”. Titled ‘It Always Will be Foot Locker”, the brand platform features…
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New owner begins converting Italian Carrefour stores to the “historic” GS brand
NewPrinces Group, the food company that acquired Carrefour's Italian operations last year, is preparing to rebrand the stores under a brand that millions of Italians are familiar…
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
Jif’s reworks logo to go beyond peanut butter and jelly
A new campaign taps into the brand’s recognizability and turns it into a vehicle to suggest new occasions for the peanut butter.
Why ‘fake’ job ads are becoming retail’s latest marketing tactic
Over the past few years there has been a rise in “fake” jobs. Not simply jobs adverts that turn out to be fabricated, but jobs that purely serve as a marketing function such as…
Tesco launches landmark new Clubcard rewards campaign
Tesco has launched a new marketing campaign aimed at encouraging shoppers to make greater use of their Clubcard vouchers, with reward partners including Hotels.com, PizzaExpress…
Major new ‘Make It Gold with Kerrygold’ campaign inspires consumers to make every meal moment shine
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Lakeland responds to changing shopper priorities with new AW26 campaign
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Tesco’s latest campaign urges shoppers to use Clubcard rewards
Tesco has unveiled a new campaign, encouraging consumers to take advantage of their Clubcard rewards. Devised by creative agency BBH London, the campaign aims to encourage…
Operation Smile campaign returns to Superdrug
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Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
Stripe & Stare launches new TV advert
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