Mr. Marvis breaks the 100 million euro mark and doubles profits
The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded 100 million euros for the first time, and its profits doubled. Significant marketing investments…
Marketing
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Creative industries write to UK government to stop plans for advertising on BBC audio content
The creative industries have called upon the UK government to stop plans that would allow the BBC to run advertising on its audio content in the UK in an letter. The letter was…
Pimentae aims for £1m with first crowdfund
Tequila-based ready-to-drink brand Pimentae will launch its first crowdfunding campaign next week with a target of £1 million (US$1.3m). The post Pimentae aims for £1m with first…
Melanie Sykes fronts Cubitts’ latest campaign
British eyewear brand Cubitts has launched a new campaign celebrating Manchester which stars television personality and “Boddingtons girl” Melanie Sykes. The campaign sees Sykes…
Pepto-Bismol credits viral “diarrhoea” jingle for 300% sales boost
Pepto-Bismol has reported a surge in UK sales following the success of its viral “diarrhoea” TV advert, highlighting the impact of attention-grabbing marketing in the…
Are campers a massive untapped market for drinks?
As summer holidaymakers toast marshmallows over campfires, Sarah Neish asks marketing experts whether campers are a smoking hot demographic, and why this consumer segment is left…
Lactalis UK & Ireland backs Seriously Spreadable Cheddar with latest TV campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Bed Bath & Beyond Inc. changes corporate name again, relocates headquarters
The rebrand to Neighborhood Intelligence underscores the company’s ambitions to move beyond retail and into home services.
Jameson teams with NFL as global sponsor amid spirits market struggles
The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.
Columbia Sportswear calls off the search for the edge of the earth
Columbia Sportswear’s CEO Tim Boyle has officially called off the search for the edge of the earth. This is the last instalment in its ‘Expedition Impossible’ campaign which…
Kellogg’s backs STV’s Big Scottish Breakfast campaign
Kellogg’s has announced a partnership with STV to support the Children’s Appeal breakfast campaign for the 4th consecutive year. The cereal giant is set to match every £1 raised…
Phizz launches its biggest travel-focused marketing campaign to date
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…