Kendall Jenner’s 818 Tequila is ready to take on Gen Z after Sazerac deal
Months into its partnership with the Fireball owner, the celebrity-backed spirits brand is rapidly expanding and on pace to deliver its biggest sales year.
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happy coffee launches cans inspired by ‘Avengers: Doomsday’
happy, introduced a collector’s edition ready-to-drink (RTD) coffee line in collaboration with Marvel Studios’ “Avengers: Doomsday.”
Pernod Ricard Q1 Sales Fall Less-Than-Expected, Cautious Optimism On China
Pernod Ricard has reported a smaller-than-expected 0.9% drop in sales for the first quarter of its 2027 fiscal year.
Diageo workers suspend strike at Cameronbridge
Unite has announced plans to suspend its planned strikes moving forward at the Cameronbridge distillery. This comes after one day of strike action which occurred on 12 October at…
How Low Can Drinkers Go? Exploring The No- And Low-Alcohol Market
No- and low-alcohol drinks make up just a small share of the beverage market, so can they offset the decline in alcohol consumption?
Waitrose launches first gin and vodka made from a UK supermarket’s own crops
Waitrose has launched Leckford Single Estate Gin and Leckford Single Estate Vodka, the first spirits made from crops grown on a UK supermarket’s own farm. Both spirits are…
Protein Pop Protein Pop Balance
Rise Wellness announced the launch of Protein Pop Balance, the newest addition to its Protein Pop lineup of clear, ready-to-drink protein beverages.
Capturing true essence: How technology is powering modern ready-to-drink beverages
Discerning younger consumers are reshaping ready-to-drink demand, with emphasis on natural tea, coffee and fruit flavours. Learn more here: The post Capturing true essence: How…
From the stage to the gym: why sports brands are turning to music stars
Sportswear brands are battling for consumer attention, and this fight is increasingly being fought outside the gym, pitch and running track – and increasingly on the concert…
Caffè Nero partners with Myprotein to launch high-protein iced drinks
Caffè Nero has partnered with Myprotein to launch two high-protein iced drinks across its UK estate. The partnership will see the Iced Vanilla Protein Matcha Latte and Iced…
Gymshark signs Megan Thee Stallion as first celebrity ambassador
Gymshark signed Megan Thee Stallion as its first celebrity ambassador in a multi-year partnership spanning marketing campaigns and online and in-store shopping experiences. The…
2026 sees cherry-inspired innovation peppered throughout beverage categories
Last year, T. Hasegawa tapped Dark Sweet Cherry as its 2026 Flavor of the Year, meanwhile beverage brands have taken full advantage of the flavor trend with cherry-inspired flavor…