From shelf to scroll: what viral product launches reveal about the new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that…
Marketing
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Dash launches first on-pack promotion
Soft drinks brand Dash has launched its first-ever nationwide on-pack promotion which gives shoppers the chance to win a Mini Cooper alongside a range of prizes. Running…
From hype to high performance: what viral product launches reveal about retail’s new marketing playbook
As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that viral product launches…
Lidl tightens children’s marketing policy in new campaign featuring Paw Patrol
This month, Lidl is launching an international partnership with Paw Patrol in 30 countries. As part of this, the retailer is tightening its criteria for children’s marketing: only…
Zilch and Rezolve Ai partnership gives retailers new route to shoppers and stronger marketing insights
Retailers are set to gain access to new customer acquisition, targeting and measurement capabilities through a partnership between payments platform Zilch and AI-powered commerce…
Phizz, #1 brand in UK’s fastest growing wellbeing category, recruits Thom Nowell as marketing director
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
Depop introduces The Zara Larsson Edit with global campaign
Resale marketplace Depop has unveiled its newest campaign starring Zara Larsson, with the multi-platinum artist also providing an exclusive edit featuring 20 to 30 pieces…
Seventy five per cent of CEOs don’t believe B2B marketing drives growth, Propolis research finds
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
XXX® Mints strengthens its future through FOX’S® Masterbrand rebrand
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Decathlon launches ‘Middle Aisle’ in discounter push
Decathlon has introduced its own version of the famed ‘Middle Aisle‘ promotion across its UK and Ireland stores, websites and app. The company’s new value-focused offer will…
GIPHY adds Koddi machinery to enhance shareable GIFs-as-commerce-media offering
Sharable GIF platform GIPHY is adding Koddi’s commerce media infrastructure and LiveRamp’s audience capabilities to its advertising platform, giving brands more sophisticated ways…