Primark lanceert groots prijsoffensief
In 19 markten verlaagt Primark de prijzen van honderden populaire producten in dames-, heren- en kindermode. Met een nieuwe campagne wil de retailer zich blijven profileren als…
Marketing
Vers nieuws uit voeding, dranken, persoonlijke verzorging, huishoudelijke verzorging, retail en FMCG-diensten, automatisch bijgewerkt en gelinkt naar de oorspronkelijke uitgever.
Tout Bien pils van Average Rob op weg naar 10 miljoen omzet
In een zwakke biermarkt heeft Tout Bien, het biermerk van de Belgische influencer Average Rob, vorig jaar zijn omzet met 86% zien groeien. Tegen 2030 mikt het merk op een omzet…
Groots voetbalfeest met WK-campagne van Coca-Cola
Coca‑Cola pakt deze voetbalzomer groots uit rond het WK 2026. 'We brengen de Oranjekoorts letterlijk naar de winkelvloer', vertelt brandmanager Jelle Krikke, 'met speciale…
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
Galaxy Chocolate opens “UK’s tiniest bakery” installation
Galaxy opened a tiny bakery marketing installation in London yesterday to mark the launch of its two new flavours, Millionaire Crumble and Cinnamon Swirl. The brand invited bakery…
Charity shop influencer to host second-hand shopping masterclass at Teesside Hospice superstore
A charity shop influencer and BBC star is hosting a second-hand shopping masterclass and meet and greet this September in aid of local hospice care.
Spar Scotland launches supplier-backed £50,000 voucher giveaway
Spar Scotland has launched a supplier-backed giveaway campaign which aims to drive footfall, increase basket spend and support participating brands. Running from 10 September for…
Hunter & Gather unveils six-figure rebrand following £16.6m year
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Christmas Q&A with Aiste Pugh Williams, off-trade marketing manager at Disaronno International UK
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
How Mondelēz wants to ‘shake up’ snacking with cookies
The Oreo and Chips Ahoy! maker is turning to innovation and marketing to woo more consumers inundated with other choices, such as chips and candy.
Currys helps customers ‘reduce waste’ in new campaign
Currys has unveiled a new campaign to help customers apply an “energy-saving mindset” to tech in the home. Part of the retailer’s ‘Beyond Techspectations’ brand platform, the…