Carlsberg revives ‘If Carlsberg Did…’ campaign after decade-long absence
Carlsberg has brought back its ‘If Carlsberg Did…’ advertising platform for the first time since 2016 as part of a major summer campaign. Running from 20 July to 31 August,…
Marketing
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Etsy’s VP of brand marketing: “We’re not chasing culture, we’re moving with it”
Etsy aims to shine a light on sellers named Jeff in its latest campaign, showing consumers that there are non-billionaire Jeffs they can shop from. The marketplace’s VP of brand…
St Helen’s Farm marks 40 years with charity packaging campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
“No points, no coupons, no stress”: Aldi launches a campaign against loyalty apps (but not in Belgium)
In a remarkable joint advertising campaign, Aldi Nord and Süd are taking a strong stand against the complexity of loyalty apps in their home market. However, the discount chain…
Primark launches major price offensive
In 19 markets, Primark is lowering the prices of hundreds of popular items in women’s, men’s, and children’s fashion. With a new campaign, the retailer aims to continue…
Little Moons invests millions in TikTok-led frozen snacking campaign
Little Moons has launched a £2m marketing campaign as the mochi ice cream brand looks to strengthen its position in the frozen snacking category. The campaign expands the brand’s…
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
Little Moons puts TikTok and creators at the centre of £2m brand campaign featuring OOH
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more…
Average Rob’s Tout Bien lager is on track to reach 10 million in revenue
In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million…
Save Mart, Lucky roll out their largest-ever fuel discount
The promotion, which offers savings of up to $1 per gallon, comes as grocers lean into gas discounts and other deals to help customers save money.
How Champagne mastered the art of the collaboration
Creative collaborations are the lifeblood of Champagne marketing, enabling brands to find new audiences and enhance their lifestyle appeal. Lucy Shaw charts the best. The post How…
Cutwater taps Parker Posey for summer campaign
Anheuser-Busch's ready-to-drink brand Cutwater has teamed up with actor Parker Posey to 'redefine' summer hosting with Long Island Iced Tea The post Cutwater taps Parker Posey for…