BrewDog enters five-year Leicester Tigers partnership
BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…
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BrewDog has teamed up with rugby union club Leicester Tigers, becoming the official beer partner during 2026-27. The new partnership will involve marketing activations, as well as…
Trafford Centre’s destination-wide Beautopia campaign and in-person event resulted in a boost for the centre’s range of health and beauty brands. Manchester’s shopping destination…
Laura Bates joins from retail trade agency Cirkle, where she was an associate director
The move to Albert Heijn was a real eye-opener for marketing director Els Lagrou. She has since fallen in love with both the industry and the brand, which is carving out a niche…
Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI’s move into advertising means for retailers and brands – not least in terms…
Functional drinks brand Trip has announced the selection of model Kendall Jenner as its new global ambassador and equity shareholder. The brand is set to launch a global campaign…
Asda’s Baby Event returns this month, running from 7 September to 29 September, and includes discounts across over 740 infant products. The new promotion features savings of…
M&S Food has partnered with award-winning sports broadcaster Laura Woods as part of its Eat Well, Play Well: Grassroots campaign. The campaign helps grassroots clubs in the UK…
Tommy Hilfiger has unveiled its autumn 2026 campaign which stars Taylor Swift’s husband and NFL player Travis Kelce. The marketing drive follows on from the brand’s spring…
The pop icon is the athletic retailer’s latest ambassador. Meanwhile, the department store, and sister brand Neiman Marcus, debuted seasonal campaigns.
Chief compliments officer Gillian Anderson returns for M&S’s autumn campaign, which celebrates the “shared love of style amongst women”. The new campaign is the third instalment…
The French fry chain La Patate, founded by content creator Average Rob, is launching a crowdlending campaign on Winwinner on September 9. The company aims to raise between 500,000…