Marketing in de Europese FMCG

Retail

Five Below’s ‘maniacal focus’ on the customer pays off

CEO Winnie Park attributed some of its Q2 success to a shift away from traditional media spending channels last year.

Marketing

Retail Dive 3 sep 2026 EN

Dranken

Athletic Brewing appoints new CMO amid marketing push

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.

Vacatures in Dranken ›

Marketing Benoemingen

Food Dive 3 sep 2026 EN

Voeding

Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to algorithms”

Bel’s US general manager Negar Sedghi on capex, GLP 1, healthier snacking – and why AI is reshaping shopping. The post Bel’s Negar Sedghi on capacity, GLP-1 and “marketing to…

Vacatures in Voeding ›

Marketing

Just Food 3 sep 2026 EN

Retail

Lush launches campaign highlighting harm caused by social media

Lush is looking to spotlight the harm caused by big social media platforms in its new campaign, which is now live across all of its stores in the UK, EU, USA and Canada. The…

Vacatures in Retail ›

Marketing

Retail Gazette 3 sep 2026 EN

Voeding

AMA Dairy Welfare Labels Meet EU EmpCo Requirements, Supporting Exports To Germany

Austrian agricultural marketing group AMA has received approval from Germany’s Animal Welfare Initiative for its quality labels.

Vacatures in Voeding ›

Marketing

ESM – European Supermarket Magazine 3 sep 2026 EN

Retail

Kohl’s unites marketing, digital under new chief customer officer role

The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.

Vacatures in Retail ›

Marketing Benoemingen

Retail Dive 2 sep 2026 EN

Retail

Nordzucker Begins Sugar Beet Processing Across European Production Plants

German sugar producer Nordzucker is to begin processing sugar beet at its European facilities as part of its 2026/27 campaign.

Vacatures in Retail ›

Marketing Gezondheid en voeding

ESM – European Supermarket Magazine 2 sep 2026 EN

Retail

Jumbo

Jumbo’s flyer promotion highlights price differences: lasagna is 30% cheaper in Belgium

In the Netherlands and Belgium, Jumbo is launching a very similar promotion this week: 1,000 products with a "buy one, get one free" offer. Part of the product lineup in both…

Vacatures in Retail ›

Marketing Prijzen

RetailDetail Europe 2 sep 2026 EN

Retail

Lindt & Sprüngli

Lush’s Hannah Johnston-Cree goes behind the scenes of Super Mario collab

Lush’s Super Mario Bros collaboration is nominated for Brand Partnership of the Year at the 2026 RG Excellence Awards. Hannah Johnston-Cree, chief marketing lead for Lush…

Vacatures in Retail ›

Marketing

Retail Gazette 2 sep 2026 EN

Retail

Jumbo

[Analysis] Why Jumbo runs a promotion with 1,000 free items in Belgium and the Netherlands

In its new weekly flyer, Jumbo is offering a thousand products with a "buy one, get one free" deal. This remarkable promotion is running in both the Netherlands and Belgium. The…

Vacatures in Retail ›

Marketing

RetailDetail Europe 2 sep 2026 EN

Voeding

Arla Foods

Arla launches long-term multibrand platform Feed Life

Arla Foods UK has launched a new long-term brand platform, Feed Life, which consolidates its portfolio of dairy products. This is part of the company’s masterbrand marketing…

Vacatures in Voeding ›

Marketing

Grocery Gazette 2 sep 2026 EN

Retail

Smyths Toys launches Belgian online store

Ahead of the opening of its first brick-and-mortar store in Belgium, Smyths Toys, the Irish toy giant, has already launched its Belgian online store. A launch promotion is running…

Vacatures in Retail ›

Marketing

RetailDetail Europe 2 sep 2026 EN