Selfridges unveils city-inspired Christmas campaign across UK stores
Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’…
Marketing
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Dr. Oetker renews Radio Times partnership after 27% boost in brand favourability
Dr. Oetker has renewed its partnership with the Radio Times Book Club for a second year after its debut campaign delivered a 27 per cent increase in brand favourability. The…
Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
French Retailer Groupe Casino Rebrands As Plesio
Groupe Casino has announced that it is rebranding under a new name 'Plesio' - a Greek word meaning 'proximity'.
Latvia Emerges As Top-Five Importer Of Russian Grain, Consultancy Says
Latvia, a member of the European Union and NATO, has emerged as one of the top five importers of Russian grain this marketing season.
Gremlins In the Machine – DIA Partners With Warner Bros. On Gamified Range
Spain’s DIA is rolling out a range of products inspired by the Gremlins films, as part of a gamification and nostalgia campaign.
Amy’s Kitchen tackles ultra-processed food myths in national campaign
The campaign aims to position minimally processed foods as a better bargain for consumers.
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
Retailers urged to rethink holiday media spend as shoppers start buying earlier
Retailers and brands may be missing out on sales by concentrating holiday advertising around Black Friday and Cyber Monday, research suggests. The post Retailers urged to rethink…
Tesco launches 500-screen advertising blitz across Booker’s UK wholesale estate
Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed…
Tesco launches 500-screen advertising blitz across Booker’s UK wholesale estate
Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed…
One Stop holds or cuts prices on more than 60 everyday products
One Stop has cut or held the prices of 61 everyday products as part of a new value campaign, with reductions of up to 17 per cent. The convenience retailer…