Stella Artois & Netflix launch Gentlemen-themed campaign
Stella Artois partnered with Netflix to launch a major global marketing campaign, ‘The Gentlemen’s Serve’, fronted by actor Theo James and Sir David Beckham. This campaign…
Marketing
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BOSS’s Autumn/Winter 2026 campaign celebrates modern suiting
BOSS has unveiled a new campaign, fronted by British actor and BOSS ambassador Aaron Pierre, which showcases modern suiting. The campaign also stars American model Grace Elizabeth…
How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
“Cook the flyer”: Colruyt combines recipes with ingredients on promotion
Since September is an expensive month for families with children, Colruyt is launching a series of easy, balanced recipes built entirely around products on sale. Families can save…
Poundstretcher’s latest campaign showcases low prices
Budget retailer Poundstrecher has unveiled a new campaign that aims to highlight its deals and low prices on “market leading brands”. The marketing drive, titled ‘Love the Brands…
Tate McRae brings ‘signature attitude’ to new Calvin Klein autumn 26 campaign
American clothing brand Calvin Klein has unveiled the first instalment of its autumn 2026 denim campaign which stars Canadian pop star Tate McRae. Titled ‘Feel the Fit’, the…
JoJo Maman Bebe’s Naomi Parry breaks down Godstone campaign
Mother and babycare brand JoJo Maman Bébe is nominated for Brand Partnership of the Year at this year’s RG Retail Excellence Awards. The brand collaborated with Godstone Farm for…
Belgian brewers launch a campaign against stricter advertising rules
In a remarkable open letter, Belgian brewers are asking the government to scale back the planned tightening of alcohol advertising regulations. The industry is particularly…
Beyond Meat launches campaign to encourage healthy eating
Plant-based brand Beyond Meat has launched major campaign Beyond Busy: September Reset, which aims to inspire the UK to implement healthier eating habits. Running from 1…
John Morgan featured in new MilkPEP ad
Timed to the back-to-school season, the campaign reminds parents of the critical role nutrition plays in helping set kids up for a successful day at school. Including milk with…
GUEST COMMENT Retail media is booming and accountability must keep pace
Retail Media investment continues to rise, but rapid growth inevitably brings greater scrutiny. Marie-Clare Puffett, Senior Director, Industry Development & Marketing, IAB Europe…
Ainsley Foods launches marketing tour across Morrisons UK
Ainsley Foods Company highlighted its couscous range last week through a five-day in-store activation fronted by TV chef Ainsley Harriott. The marketing installation will take…