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George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it…
Maynards Bassetts has launched the latest part of its long-standing ‘Set the Juice Loose’ campaign, which shows its range of wine gums and jelly babies. The marketing campaign was…
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
Most in-store content today is repurposed. A brand shoots a TV commercial or a social video, then resizes it for a retail screen and calls it in-store advertising – but there are…
Coca-Cola has launched its new Premier League campaign for the upcoming 2026/27 season to boost visibility and overall sales during the major sporting occasion. The new campaign…
DFS has teamed up with ITV’s The Voice UK for a new marketing campaign, building on its partnership with Britain’s Got Talent earlier this year. It will feature throughout the…
Department store Fenwick has unveiled its Autumn 2026 campaign, which celebrates returning to routine after summer with layered silhouettes. Titled ‘Back to Business’, the…
Co-op has launched a limited-time 1p chocolate promotion for new customers ordering groceries through Just Eat this weekend. Running from Friday 21 August until Sunday 23 August…
ALO has unveiled a new campaign, fronted by one of its global ambassadors Blackpink’s Jisoo. Jisoo has partnered with the brand on two previous occasions, once for an exclusive…
Johan Adamsson, vice president of global sports marketing and sports licensing at Puma has left the company for personal reasons. Adamsson has been at the firm for more than 25…
For most festivalgoers, Tomorrowland is about the music, but for brands, it also poses as an opportunity to earn attention from more than 400,000 visitors at one of the world's…
The Advertising Standards Authority (ASA) has banned promotional offer from Boots for a free No7 lotion due to concerns over stock availability causing participants “unnecessary…
